Small Business Marketing, Public Relations and Social Media
Here is the audio stream from this week’s 20 Minute Marketing Makeover. Out topic for this week was: Facebook: The First Step for Social Businesses. During the 20-minute call we covered how to get started properly on Facebook with a business page, when and what to post, as well as the importance of measurement and… [Continue Reading]
Pixlr is urging Picnik users to check out its photo editing and touch up solution. Part of the Autodesk portfolio, Pixlr is a growing, robust. If you need to lightly edit or touch up photos, then you should check it out. There’s the basic such as crop and resizing, but Pixlr also empowers you to… [Continue Reading]
The audio starts at the 1:04 mark.
One of the challenges most businesses face is how to get the maximum return on investment from their marketing and advertising. Wringing more value out of your marketing efforts obviously means more revenue, more opportunities and more success. That’s huge for your business and for you personally. If you’re unsure whether your marketing is getting… [Continue Reading]
Some business owners have struggled with whether or not to run a Groupon deal. If you’re among them, check out this cautionary tale from a small business owner in suburban Philadelphia. They ran a Groupon without properly running the numbers. Now, the business is closing.
Artist Christopher Wojcik is creating a horseshore crab sculpture that will be sunk in the Atlanic Ocean as an artificial reef. The construction phase of the project is almost complete and the reef will likely be sunk early in 2012. Read the Asbury Park Press article for the details of the project. We’re honored to work… [Continue Reading]
Google Places recently made a change to how business listings in Places are updated. Previously, only the business owner or someone working on their behalf could claim the listing then update the content that’s displayed. Now, anyone can update a business listing’s information on Places. The business owner will then be notified via email if… [Continue Reading]
Backup those reviews on your Facebook page now! On October 31, Facebook will remove the Reviews tab from business Pages on its platform. It increasingly appears that Facebook is moving Pages towards Wall-only content, but that’s yet to be fully determined. However, with removal of the Reviews tab and the recent rollback of the ability… [Continue Reading]
Like it or not, the holiday shopping season will soon be upon us. Retailers are preapring inventory, displays, sales, etc. Many of those retailers should also incorporate text messages into their holiday marketing arsenal to drive more traffic through their doors. Because nearly everyone has a phone with text messaging and nearly all text messages… [Continue Reading]
