Creating and distributing an email newsletter is a smart way to stay in front of your audience, an audience that has opted-in and chosen to receive your message.
That’s a powerful position for a small business. But only when it’s utilized correctly, creatively and consistently.
We get many questions regarding the recommended frequency of email newsletters, potential content and management systems. The correct answers to those questions depend on the unique factors involved in the business’s marketing such as its goals, current marketing efforts and the company’s context within the marketplace.
For instance, it may be perfectly acceptable for a restaurant to send out a weekly email newsletter to its list promoting upcoming specials, events, etc., however the insurance agent who sends to his list once per week may end up with a large number of people unsubscribing. Of course, it’s also possible that the insurance agent is a trusted advisor to their clients and the email newsletter is something people look forward to getting and sharing with others.
Like we said, what you send when and who receives it are crucial elements to your email newsletter and each depends on your business, your goals and your audience.
Ready to start reaching YOUR audience? Fill out the short form below and we’ll be in touch right away. Remember, the journey of a thousand miles begins with the first step…
Not quite ready to get started but want to learn more about email marketing? No problem. Check out our constantly growing library of articles about email marketing for small businesses.
A few of the email marketing clients we’re honored to work with include:
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