Here is the audio stream from this week’s 20 Minute Marketing Makeover. Out topic for this week was: Facebook: The First Step for Social Businesses. During the 20-minute call we covered how to get started properly on Facebook with a business page, when and what to post, as well as the importance of measurement and… [Continue Reading]
Some business owners have struggled with whether or not to run a Groupon deal. If you’re among them, check out this cautionary tale from a small business owner in suburban Philadelphia. They ran a Groupon without properly running the numbers. Now, the business is closing.